Italian Designer Elio Fiorucci, Founder of the Iconic FIorucci Department Store, dies at 80

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BRIAN MILLS

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Founder & Editor of Fierth.com - I am not a journalist, I am not a blogger, and I am not a writer.

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Elio Fiorucci, founder of the Fiorucci brand that pioneered stretch jeans and exemplified the youthful, graphic ethos of the 1970s and 1980s, has died at age 80.

The news agency ANSA reported Monday that Fiorucci died of a sudden illness at his Milan home. No one responded to calls at Fiorucci’s headquarters.

Fiorucci opened its first shop in Milan in 1967 with novelties from London’s Carnaby Street, expanding into a lifestyle brand and adopting the famed two angel logo a few years later. The brand was linked with some of the biggest pop cultural moments of the 1970s and 1980s, with the Fiorucci team organizing the grand opening of Studio 54 in 1977, and Keith Haring decorating the Milan flagship store in 1984. Fiorucci’s department store in NYC was a haven for many NYC personalities such as Joey Airs, Klaus Nomi, Any Warhol, Jackie Onassis and many more.

In 2001, Fiorucci gave up his creative role.

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BRIAN MILLS

Editor / Founder
Founder & Editor of Fierth.com - I am not a journalist, I am not a blogger, and I am not a writer.
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Founder & Editor of Fierth.com - I am not a journalist, I am not a blogger, and I am not a writer.

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