It’s Official: JNCO’S ARE COMING BACK

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BRIAN MILLS

Editor / Founder
Founder & Editor of Fierth.com - I am not a journalist, I am not a blogger, and I am not a writer.

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JNCO’s  The raver jeans that nearly defined the style of the 90s  are making comeback, Finally..

After several small tremors of JNCO reminiscence on social media lately, the clothing company has secured a huge cash injection from China’s Guotai Litian.  JNCO made a showing at this last week’s Liberty Fairs in New York  promising Three different collections: core, fashion, and heritage. There’s been some teasers on the JNCO Instagram and website and it certainly seems like they’ve made an effort to advance their stuff.

Andrew Jacovou, recently named president and chief executive officer of Los Angeles-based Guotai Litian, had this to say:  JNCO “will appeal to trendsetting men and women who wore the brand in the Nineties, as well as a new generation of consumers who will be introduced to the brand’s fashion-forward sensibilities for the first time.”

We will find out soon.

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The following two tabs change content below.
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BRIAN MILLS

Editor / Founder
Founder & Editor of Fierth.com - I am not a journalist, I am not a blogger, and I am not a writer.
avatar

Founder & Editor of Fierth.com - I am not a journalist, I am not a blogger, and I am not a writer.

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