KISS Perform Secret Concert at John Varvatos Store / Former CBGB Bar

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John Varvatos feature KISS in the new Spring/Summer 2014 advertising campaign, which was inspired by the notorious album “Dressed to Kill“. The black and white images were shot by famed Rock photographer Danny Clinch in DUMBO, Brooklyn and depict the band members in timeless John Varvatos tailored clothing. fuckingyoung.es

Describing the inspiration for the advertising campaign, John Varvatos says, “Over the years in our iconic music campaigns we have chosen artists that are ground breaking and innovative. This season I was inspired by those qualities, but also one other: the idea that every man at some point wants to be a super hero. KISS is that and more for me. They have broken every rule possible, enduring like no other band in music history while transcending every generation. Their super hero personas are timeless. Creating a ‘Dressed to Kill’ campaign of KISS in suits has not only been a highlight in my career, but my life.

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Founder & Editor of Fierth.com - I am not a journalist, I am not a blogger, and I am not a writer.

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