Vitamin Water is officially unhealthy
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Late last week a Federal judge ruled that popular sports drink Vitamin water was a non-carbonated fruit coke disguised as a sports drink. Deceptive advertising and the failure of consumers abilities to read labels led to the decision.
Imagine that! Coca Cola’s GlacÃ©au is lying to consumers about their magical elixir, Vitaminwater®, which they say performs amazing feats such as the “focus” flavor’s ability to “reduce the risk of age-related eye disease.” The company’s use of the word “healthy” on its products also violates the FDA’s “Jelly Bean” rule that prohibits companies from selling junk foods that provide minimal health benefits while passing them off as such. Federal Judge John Gleeson explained his decision to allow the lawsuit, by the Center for Science in the Public Interest to go forward:
In sum, plaintiffs’ allegations sufficiently state a claim that defendants have violated FDA regulations by making health claims about vitaminwater even though it does not meet required minimum nutritional thresholds, by using the word ‘healthy’ in implied nutrient content claims even though vitaminwater’s fortification does not comply with FDA policy, and by using a product name that references only two of vitaminwater’s ingredients, omitting the fact that there is a key, unnamed ingredient [sugar] in the product.”